Starbucks
As a long-time freelance writer for this iconic brand, I’ve collaborated with many talented people on a wide range of projects. Global campaigns, naming, new product and program launches, seasonal promotions, packaging, and everything in between. Below is a teeny-tiny sampling of my work.

Fizzio Campaign
For this international product launch, we established an uplifting tone that matched the bubbly nature of the drinks.

Bonus Star Bingo
Starbucks turned the classic game of Bingo into an engaging in-app experience for over 30 million users. Along with developing the game content, I created email and social media assets.

Reserve Coffee Packaging
Reserve beans are rare—sourced from family farms and estates, and pioneering cooperatives. Each artful card tells the story of the land, the growers, and their extra-special coffee.