Tazo Tea
Created exclusively for Whole Foods, this elevated tea collection takes customers on a journey that blends old-world recipes with imagination. I was responsible for naming and copy.
Tazo Juice
After a dozen years on store shelves, Tazo's mystical look and voice had become stale. The product line’s more playful identity focuses on the ingredients, presented in whimsical vignettes.
Seattle’s Best Coffee
For this packaging redesign, the goal was to help customers find their roast profile while communicating SBC’s friendly personality.
